LO1: Understanding the audio-visual promos.

Idents:
BBC Ident
The purpose of this video is to show off the BBC's channels and the different house styles of the programs. The form of it is an ident. The content is off their channel number with something happening to it. The meaning of it is to tell the viewer what the channel is. The genre of it is informative. The audience would be for whoever would be watching so like families.

TV show adverts
Breaking Bad
The mise en scene in this trailer shows a grungy element to it, it shows elements of the periodic table to spell words to show telling us that it has something to do with chemistry, then the drugs show up telling us that it's to do with the chemistry involved with drugs. The show then shows more title screens that say sometimes you have to do bad to do good which tells us again that it has something to do with breaking the law and drugs for a good cause. The title Breaking Bad means to break the law for the first time ergo this show has something to do with breaking the law drugs and a good cause. The actually show is about a chemistry teacher who is diagnosed with lung cancer and to pay for his treatment he decides to start selling drugs.

Film Trailers
300
The purpose of this video to show the films of 300 off. The form is a trailer as it is to show off the film. The content of this video is from the film itself, different clips, maybe the best clip, or the most cool bits to make you want to go and see it. The meaning for the trailer is too set the scene and the surroundings of the film. The genre of this video is action and adventure. The audience is men who like violence and massive battles.


Five Promotional videos analyzed





Zurich International School
The purpose of this video is to promote ZIS, it is for an educational and informative site, so will have to tell you about the school and what they do. The content of this video is different clips from different parts of the school, showing what they do in the school and what opportunities the school can give to the students. The meaning for this video is to educate you in the ways of the school. The genre is educational and it was made to promote the school. The audience would be parents and possible students that are looking to get taught there.


Vanguard college
The purpose of this video is to promote Vanguard college in America. It is in the form of an informative promotional video. The content was gathered at the school showing who the teachers are and some of the classes. The meaning of this video is that it is meant to show off the college, also the narrative is about the teachers qualifications and what opportunities the college has to offer. The mise en scene in this video is good, it shows the conventions of a college in America and the clips as they are all in or about the school.  The genre is informative. The audience is for people who are looking for a college in America and a place to study that will suit them. This video was made for the purpose of advertising the school and making it look as good as possible.

 East Riding College
The purpose of this video is to promote the East Riding College. It is in the form of an informative promotional video. The content of the clip is of the college showing off what some people do and some of the resources they have in the college and this is done to attract students who otherwise will have looked else ware, it is done so they can see exactly what the college has to offer. The way they have shot it is that the students talk about what they are doing and how it is better than normal school again this is done to show unsure student why they should go to this college. The mise en scene shows the conventions of a college and what you will do there, it shows you some of the equipment of the college to show you what there is to offer that is actually in the college, and the clips as they are all in or about the school. The genre is informative educational video. The audience is for people who are looking to apply to a college and want to see what facilities they have and what they can offer that is different to other places.

South Devon College
The purpose of this video is to promote the South Devon College and to show what you can do there and why it is a good choice to go. It is in the form of  an informative promotional video. The content of this clip is of the college showing off its many features and facilities to try and persuade students to come here. The mise en scene is good as they take shots of the college and of the people that go there so that they can tell the viewers what it is like. They also have shots of the equipment that is actually in the college to show new comers what they have to offer. The genre of this video clip is informative. The audience will be for parents and students looking for a college or sixth form either for themselves or for their children. The whole point of these promotional videos are to attract a wider audience as it is all a big competition to see who can attract the most students so that the schools can gain more government funding.

Lassen College
The purpose of this video is to show off and promote the Lassen college in America, it is in the format of an educational video and it tries to persuade you why it is a great place to go and learn. The content of this video is of the surrounding area and the facilities it has and the opportunities the college can give. The mise en scene of this video shows the conventions of a normal college, it has students that attend there and the equipment you can see in the clip are of the school so the mis en scene is very good for the clip. The genre this clip falls into is informative, this is because it tells you lots of different things about the college. The audience would be for the students and parents of students that are looking for what to do next after high school.